Simple Life Glamour
STORY
Portrait and landscape photographer, Ellen Pustejovsky, known for her breathtaking wall art of Ellen’s Collection, has another following that’s more community focused.
Simple Life Glamour (SLG) is a lifestyle brand that brings together the rebellious, badass, venturesome, creative business owners who seek to grow both personally and professionally. As a traveling creative herself, Ellen wants to share her insights on how to master content creation, travel for work, create the optimal work/life management, and much more.
Ellen came to me seeking a brand identity that conveyed class yet embodied the exquisite vastness of the outdoors. With almost polar opposite aesthetics, we sat down and dug deep into what that brand might look like. Through a one on one strategy session, we came up with a beautiful identity system that will help communicate her mission and values to a like-minded audience of creatives.
At the end of the day, SLG’s mission is to give people the tools and confidence to build a life by their own design.
SERVICES
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• Brand Attributes/Keywords
• Target Audience
• Brand Positioning
• Brand Voice/Messaging
• Brand Features
• Benefits
• Values
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• Primary Logo
• Secondary Logo
• Alt. Logos
• Color Palette
• Font Suite
• Apparel Design