SAGE & CEDAR HERBAL TEA CO.

Sage & Cedar was founded by two lifelong Black Hills locals, Joe and Ashley, with a passion for plant medicine. They began their journey by opening themselves to a deeper understanding of “health” that sought answers for mediating their everyday aches and pains.

Sage & Cedar is a company built on a holistic perspective toward health, as well as many types of ancient and modern herbal practices. They’re committed to helping people learn how to understand themselves and their body and offering the herbs that can take an understanding of true wellness and turn it into an effective experience. Their focus on the art of tea and how it can improve one's quality of life in a variety of ways.

As their company grew, Joe and Ashley were searching to solidify their brand as they moved forward. They were in need of a visual identity that resonated with their entire mission. They were already a successful brand by definition — their reputation was extremely robust, and their community had supported them heavily, but it was time to create a visual identity that deepened their experience.

Together, Joe, Ashley and I collaborated on what their visual identity could look like and how it could help take their brand to the next level. The quality of their products deserved to be reflected in their presentation, elevating the experience that much more.

We settled on a clean yet inviting brand identity that was versatile for expansion, yet rooted in core values and expression. Their mantra is “Meet you at the table”, inviting anyone to gather together over something as beautiful and simple as tea and to share a moment to connect.