KELSEY JADE PHOTOGRAPHY
A photographer of over 12 years, Kelsey Prosser Tieszen brings a new atmosphere to the wedding photography space. With a focus on coastal romantic weddings, Kelsey’s love for the sea directly influences her craft and her brand.
In her early years, Kelsey studied marine biology and carried her passion for the oceanic life with her far after her schooling. Although being based in the midwest, Kelsey’s creative career has opened up a world of opportunities for her to travel and offer destination-based weddings.
As her business grew, she knew she wanted to evolve over time. Kelsey came to me in the spring of 2023 with a vision for where she wanted to take her brand. The goal was to step into a more luxury market, providing destination wedding photography for couples looking for that dreamy, airy, coastal romantic look.
Together Kelsey and I focused on her raw passion for both photography and the ocean, repositioning her to her ideal client audience: couples seeking to capture their luxury, coastal wedding. Knowing who her audience was along with Kelsey’s unique, personal flair, we crafted an effective and aesthetic visual identity system for long-term growth.
STORY
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• Brand Attributes/Keywords
• Target Audience
• Brand Positioning
• Industry Research
• Brand Voice/Messaging
• Brand Features
• Benefits
• Values
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• Primary Logo
• Alt. Logos
• Hand Illustration Icons
• Brand Pattern
• Color Palette
• Font Suite
• Brand Guidelines
SERVICES