BAREDOIR
STORY
Baredoir is a luxury lingerie company based out of New Jersey. Evita, the founder of Baredoir, reached out to me looking to shape her idea into a reality. She had a vision to start a clothing brand focusing on intimates for women, but one that upheld class over promiscuity.
The challenge was to position Baredoir in the vast sea of women’s fashion. By harkening to the women of the past, Baredoir’s goal is to create tasteful yet sexy intimate pieces that are to be discovered rather than flaunted.
“Bringing sense back into sensuality” is the driving force behind the brand as Evita encourages women to embrace their femininity with poise and boldness.
SERVICES
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• Brand Attributes/Keywords
• Target Audience
• Brand Positioning
• Industry Research
• Brand Voice/Messaging
• Brand Features
• Benefits
• Values
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• Primary Logo
• Secondary Logo
• Alt. Logos
• Brand Pattern
• Color Palette
• Font Suite
• Business Cards
• Retail Tags
• Web Design